On Demand: Webinar
Should I Renew? Evaluating the Costs and Benefits of Your MarTech Stack
2024 will be a year of financial pressure in the SaaS industry. This webinar will help protect you from software price hikes that can eat away at your marketing budget and make the decision about whether to migrate to a different platform
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In this Webinar
The economics in Marketing Technology are starting to shift to put more financial pressure on software vendors. As some of these costs are passed along to marketers during renewals, it’s important to keep an eye on your software spend to ensure that your budget today will deliver the same or greater return to your firm tomorrow.
In today’s environment, that means that you need to consider your costs, as well as the opportunities provided by each Marketing software tool. Otherwise, if you’re not careful, these shifts might just erode the value you get from each dollar you spend on your software.
In this webinar, we’ll discuss some of the considerations in evaluating the different software tools used within your MarTech stack.
In particular, we’ll look at the following financial-performance areas of your MarTech stack:
- How do you decide whether to renew a software subscription?
- Is it worth buying software from one vendor or should you use tools from different vendors?
- How do you negotiate the best deal for your software?
- When should you retire a software tool from your MarTech stack versus migrating to another vendor?
- What can you do to increase the value should you chose to keep your current software?
What you'll learn
To Renew or Not Renew?
How do you decide whether to renew a software subscription?
Price Negotiation
How do you get the best price for your software? Are better prices secretly available that you can unlock?
How to retire a software tool
When is it time just move on to a new software?