On Demand: Briefing
Understand your Sender Reputation in Plain English
Google and Yahoo are enforcing new, stricter spam policies on your Marketo emails. But what does it all mean? And why is it so important?
Let's move beyond the technical jargon and explain this is all about in plain English, shall we?
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In this Briefing
Google and Yahoo are now evaluating your Marketo email campaigns using new, stricter spam policies. Running the same old email marketing playbook without making a few minor changes means that everyone in your company cannot send emails to Gmail or Yahoo addresses.
You’ve probably heard all the acronyms – DMARC, DKIM, SPF – when talking about this subject. But what does it all mean and why should you care?
So we're going to explain all of this in plain English for the typical person to understand. You don't have to be an expert on your Domain Name Servers in order to follow along here and this session will help explain what's happening so you can intelligently communicate with your IT group to get your instance under control.
What you'll learn
How to answer the burning questions about getting into the Gmail Inbox
How often do you get the quesiton from Sales or your Executive Leadership about an email they receive going into Spam? Learn how to provide an educated answer that resonates with everyone.
Update Marketo to work within the new Google / Yahoo spam rules
The new rules don’t require too many changes, but they are much stronger and carry heavier consequences if you don’t comply with them. We’ll talk about the changes in a meaningful way without going into the deep technical details.
Talk intelligently with IT and other stakeholders to implement these changes across your business
SPF, DKIM, and DMARC are used by all email software, not just Marketo. So when IT has questions about the changes you’re requesting, you’ll have the information needed to respond and answer their questions.