Watch Briefing on Demand
Understand your Sender Reputation in Plain English
Google and Yahoo are enforcing new, stricter spam policies on your Marketo emails. But what does it all mean? And why is it so important?
Let's move beyond the technical jargon and explain this is all about in plain English, shall we?
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How to answer the burning questions about getting into the Gmail Inbox
How often do you get the quesiton from Sales or your Executive Leadership about an email they receive going into Spam? Learn how to provide an educated answer that resonates with everyone.
Update Marketo to work within the new Google / Yahoo spam rules
The new rules don’t require too many changes, but they are much stronger and carry heavier consequences if you don’t comply with them. We’ll talk about the changes in a meaningful way without going into the deep technical details.
Talk intelligently with IT and other stakeholders to implement these changes across your business
SPF, DKIM, and DMARC are used by all email software, not just Marketo. So when IT has questions about the changes you’re requesting, you’ll have the information needed to respond and answer their questions.
Michael Tucker
Founder / Marketo Subject Matter Expert
Michael Tucker is a 4x Marketo Certified Expert and a member of the Marketo Champion Alumni. He loves working with Marketing Leaders to help make technical topics easier to understand. Based in Charlotte, North Carolina Michael loves the warm weather and spending time with his 2 dogs, Sadie and Chestnut
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