Details about this Webinar

The economics in Marketing Technology are starting to shift to put more financial pressure on software vendors. As some of these costs are passed along to marketers during renewals, it’s important to keep an eye on your software spend to ensure that your budget today will deliver the same or greater return to your firm tomorrow.

In today’s environment, that means that you need to consider your costs, as well as the opportunities provided by each Marketing software tool. Otherwise, if you’re not careful, these shifts might just erode the value you get from each dollar you spend on your software. 

In this webinar, we’ll discuss some of the considerations in evaluating the different software tools used within your MarTech stack. 

In particular, we’ll look at the following financial-performance areas of your MarTech stack: 

• How do you decide whether to renew a software subscription? 
• Is it worth buying software from one vendor or should you use tools from different vendors?
• How do you negotiate the best deal for your software?
• When should you retire a software tool from your MarTech stack versus migrating to another vendor? 
• What can you do to increase the value should you chose to keep your current software?