It’s not just buying the marketing automation software, it’s how you use the software to build real relationships with your clients. In this Marketo Engage webinar from 2019, Adrienne Whitten and David Frick from Adobe discuss the current state of Marketing Automation and the business case for actually using it to improve the results for your business.

Marketo ran a research study last year and found that digital marketers are using marketing automation for four main areas:

• Customer Experience - Our customers are pressuring us to improve our interactions
• Digital Transformation – Our firm is going through a transformation
• Efficiency / Effectiveness - We've been doing old-school marketing and it's not working
• Revenue Growth - A new marketing leader joined the company and told us that marketing automation will help us achieve our growth goals

They also followed up with a case study around Hunter Industries, a global manufacturing leader in the irrigation and outdoor lighting space. Using Marketo to integrate with SugarCRM, Hunter Industries was able to help automate the translation work that they use to speak to their global audiences and deliver compelling marketing messages at the right time for that relationship.

For more information on how to implement marketing automation strategies watch the webinar: