What was the very first Marketing Automation platform that you used and the first job where you used it? Was it Marketo or HubSpot ? Maybe it was a newer marketing automation platform for SMBs like SharpSpring? If you’ve only used email marketing tools like MailChimp or Constant Contact it’s tempting to think marketing automation is a robust version of the same tool because they both can send emails. But marketing automation is significantly different from email marketing and the most successful practitioners need to understand this to get Marketo’s true value: communicating on a one-to-one basis with customers at scale.

In this week’s throwback Thursday we revisit a session in July 2015 called Marketing Automation versus Email Marketing from former Director of Product Marketing, Vidya Chadaga . In this session, she’ll talk about how Marketing Automation can change the way that we communicate with leads: evolving from mass communications to personalized, highly targeted messages that move leads through a customer journey to a purchase.