Important Note:

As of October 2023, Adobe will be retiring the Marketo Mobile Check In app. Throughout 2024, Adobe migrated all Marketo instances to its Adobe ID login system, which prevents the legacy app from functioning with the current system. There is a workaround to develop a landing page and push updates to an Event Program via the REST API, however, Adobe does not offer support for this solution. For more information view the Marketing Nation announcement.

As a Field Marketer for your company, you plan and execute various activities and events for your company throughout the year. You utilize an Adobe Marketo Event Program for lead tracking, registration landing pages, and email communications before and after the event. Your current challenge, however, is handling the attendance during your events.

Right now, this process is still a very manual process in which leads are checked in on a paper list. These lists are then added to a spreadsheet after the event ends and manually updated to the Adobe Marketo Program so your after-event follow-up communications can be triggered. Due to budget constraints, using a third-party event platform is not possible at this time. Is there a way to automate this process without additional costs? Using a mobile check in app, like the one Adobe Marketo Engage offers for tablets, may be just the answer. Join us in this week’s Marketo Minutes episode with Michael Tucker who will demonstrate this under-utilized feature available through all Adobe Marketo Engage Instances.